COMPARATIVE ANALYSIS OF NAIVE BAYES ALGORITHM AND C4.5 ALGORITHM IN SELECTING TYPES OF UMKM PRODUCTS IN BBPSDMP KOMINFO MEDAN TRAINING

Alex Siregar; Leni Marlina; Khairul; Muhammad Iqbal; Andysah Putera Utama Siahaan

doi:10.59733/besti.v2i3.64

COMPARATIVE ANALYSIS OF NAIVE BAYES ALGORITHM AND C4.5 ALGORITHM IN SELECTING TYPES OF UMKM PRODUCTS IN BBPSDMP KOMINFO MEDAN TRAINING

Alex Siregar

Leni Marlina

Khairul

Muhammad Iqbal

Andysah Putera Utama Siahaan

This study compares the accuracy of the Naïve Bayes and C4.5 algorithms in determining the most suitable product types for Micro, Small, and Medium Enterprises (MSMEs) participating in the Digital Entrepreneurship Academy (DEA) training program at BBPSDMP Kominfo Medan. This study uses a dataset from DEA participants between 2021 and 2022. The analysis shows that the C4.5 algorithm has a higher accuracy compared to Naïve Bayes, indicating its better effectiveness in helping MSMEs choose product types. These findings suggest that C4.5 is more suitable for applications that require a high level of accuracy, especially in the context of this study. This study provides valuable insights into the selection of algorithms to support decision making in the MSME sector.

Keywords: Naïve Bayes, C4.5, UMKM, Digital Entrepreneurship Academy, Algorithm Comparison, Product Selection.

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Bhat, R. M. (2022). A Historical Study of Prostitution. Journal of Media, Culture and Communication (JMCC) ISSN: 2799-1245, 2(04), 1-6.

Bhat, R. M. (2022). Women Exploitation in the Contemporary India: Importance of Media to Impede it. Journal of Women Empowerment and Studies (JWES) ISSN: 2799-1253, 2(02), 27-30.

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Bhat, R. M. (2022). CULTURAL HERITAGE OF EARLY KASHMIR-A STUDY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(4), 571-576.

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Bhat, R. M. (2023). DR. BHIM RAO AMBEDKAR’S ADVOCACY OF WOMEN RIGHTS. MORFAI JOURNAL, 2(4), 730-736.

Bhat, R. M. (2023). THE GHADAR MOVEMENT: IGNITING THE FLAME OF FREEDOM IN INDIA. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(4), 1123-1131.

Bhat, R. M., Rajan, P., & Gamage, L. (2023). Redressing Historical Bias: Exploring the Path to an Accurate Representation of the Past. Journal of Social Science, 4(3), 698-705.

Bhat, R. M. (2022). Queen Yasovati: A Descriptive Study on her Leadership in the Kingdom of Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(05), 11-17.

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