THE EFFECT OF CAFE ATMOSPHERE AND MENU VARIETY ON REVISIT INTENTION AT TERRACE CURVA COFFEE IN MEDAN CITY
Keywords:
Cafe Atmosphere, Menu Variety, Revisit Intention, Terrace Curva CoffeeAbstract
This study was motivated by the suboptimal Revisit Intention of Terrace Curva Coffee consumers, which is related to several aspects of Cafe Atmosphere and Menu Variety. This study aims to analyze the effect of Cafe Atmosphere and Menu Variety on Revisit Intention among consumers of Terrace Curva Coffee in Medan, both partially and simultaneously. This study employed a quantitative approach with a sample of 125 respondents selected using accidental sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination with the assistance of IBM SPSS Statistics 27. The results show that Cafe Atmosphere has a positive and significant effect on Revisit Intention, with a regression coefficient of 0.173, t-value of 2.364, and significance value of 0.020. Menu Variety also has a positive and significant effect, with a regression coefficient of 0.353, t-value of 5.374, and significance value of <0.001, and is the relatively most dominant variable with a Standardized Beta value of 0.515. Simultaneously, both variables have a positive and significant effect on Revisit Intention, with an F-value of 58.454 and significance value of <0.001. The R Square value of 0.489 indicates that Cafe Atmosphere and Menu Variety explain 48.9% of the variation in Revisit Intention, while the remaining 51.1% is explained by other factors outside the scope of this study.
Downloads
References
Alessandro, M. J., Syahbandi, S., Listiana, E., Barkah, B., & Rosnani, T. (2024). The influence of cafe atmosphere, food quality and product variety on revisit intention with customer satisfaction as a mediation variable in CW Coffee West Kalimantan. International Journal of Management Science (JMAS), 7(1), 112–121.
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71. https://doi.org/10.1177/002224299205600205
Donovan, R. J., & Rossiter, J. R. (1982). Store atmosphere: An environmental psychology approach. Journal of Retailing, 58(1), 34–57.
Fasius, B., Fitriana, A., Listiana, E., & Ahmadi. (2025). Do menu variety, service quality, and store atmosphere influence customer satisfaction and revisit intention? ECo-Buss: Economics and Business, 8(1), 372–388. https://doi.org/10.32877/eb.v8i1.2589
Haifa, B. M., Suhud, U., & Aditya, S. (2022). Predicting customer satisfaction and intention to revisit a local coffee shop with industrial concept in Jakarta. Jurnal Dinamika Manajemen dan Bisnis, 5(2), 18–34. https://doi.org/10.21009/JDMB.05.2.2
Harahap, N. P., Sukmal, J., & Ayla, S. (2025). Pengaruh variasi menu dan suasana cafe terhadap minat kunjungan konsumen di HG Coffee Rantauprapat, Kabupaten Labuhanbatu. Economics and Digital Business Review, 6(2), 1248–1259.
Ismi, R., & Nugrahani, R. U. (2025). Pengaruh store atmosphere, service quality, dan promosi terhadap revisit intention konsumen pada Cafe Titik Terang Payakumbuh. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 7(1), 77–89.
Khong, R., & Tandiwan, J. (2024). Pengaruh citra merek, variasi menu, dan pemasaran sosial media terhadap minat berkunjung kembali pada Restoran Dimsum Mamatjoe Medan. Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA), 4(1), 91–102.
Mais, M., Ogi, I. W. J., & Raintung, M. C. (2024). Pengaruh lifestyle, cafe atmosphere, dan customer experience terhadap revisit intention kalangan anak muda pada De’Kersen Cafe Manado. Jurnal EMBA, 12(1), 37–49.
Prabowo, A., & Risal, T. (2023). Peran Enterpreneurial Orientation Dan Social Media Marketing Terhadap Peningkatan Strategi Bersaing (Umkm) Coffe Shop Pada Era Modern Customer Di Kota Medan. Jurnal Menara Ekonomi: Penelitian dan Kajian Ilmiah Bidang Ekonomi, 9(1).
Prabowo, A., Adam, A. A., Subhan, Z. N., Tanjung, Y., Parhusip, A. A., & Deviana, A. Irwansyah. (2025). Sustainable Business Practices in Coffee Shops: The Role of Marketing Innovation, Digital Marketing, and Branding Innovation Through Market Development. International Journal of Accounting and Economics Studies, 12 (6), 43, 50.
Prabowo, A., Tanjung, Y., Enzelia, E. L., Bangun, R., Simarmata, H. M. P., & Wahyuni, E. S. (2025). Eksplorasi Promosi Berbasis Social Media Marketing Dan Brand Image: Identifikasi Impulsive Buying Behaviour Melalui Customer Engagement Pada Konsumen Brand Fashion ZARA Di Kota Medan. Jurnal Dunia Pendidikan, 6(3), 727-747.
Prabowo, A., Wahyuni, E. S., Tanjung, Y., Wijaya, M. R., & Adam, A. A. (2025). Manajemen Pemasaran (Strategi Pemasaran Era Digital: Menguasai Tren dan Teknologi Sebagai Konsep Baru Meningkatkan Penjualan). Serasi Media Teknologi.
Pratama, R., & Arifin, Z. (2023). Pengaruh kualitas pelayanan dan fasilitas terhadap minat customer untuk berkunjung pada coffee shop. Sebatik, 27(2), 552–560. https://doi.org/10.46984/sebatik.v27i2.1916
Putri, N. A., Sulfarid, S., & Mulyono, S. (2024). Analysis of cafe atmosphere, prices, and menu variations on consumer visiting interests: Study in SA. Tuang Coffee Shop Cipondoh, Tangerang. Indonesian Interdisciplinary Journal of Sharia Economics, 7(3), 1445–1458.
Radiansyah, R. (2024). Pengaruh suasana, kenyamanan, dan fasilitas terhadap minat berkunjung pada Cafe Kopi Kita di Kota Medan. Jurnal Pendidikan dan Ekonomi Sumatera Utara, 3(2), 45–56.
Rajput, A., & Gahfoor, R. Z. (2020). Satisfaction and revisit intentions at fast food restaurants. Future Business Journal, 6, Article 13. https://doi.org/10.1186/s43093-020-00021-0
Sugiyono. (2023). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Tondang, G. A., Nasution, M. L. I., & Dharma, B. (2023). Pengaruh suasana cafe, harga, variasi menu terhadap minat kunjungan konsumen (Studi kasus: Dbest Cafe Tuamang). Syarikat: Jurnal Rumpun Ekonomi Syariah, 6(1), 15–26. https://doi.org/10.25299/syarikat.2023.vol6(1).12913
Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: A review of the experimental evidence. Journal of Business Research, 49(2), 193–211.
Ulfa, N., Saputra, H., & Wijaya, R. (2025). Pengaruh servicescape, variasi menu, dan cita rasa terhadap kunjungan konsumen pada coffee shop. Economic and Finance Journal, 4(1), 55–66.
Wulandari, D., & Seprini, H. (2025). Pengaruh variasi menu terhadap kepuasan dan minat berkunjung konsumen pada coffee shop. Jurnal Ekonomi dan Bisnis, 9(1), 66–78.
Yolanda, Y., & Rahmidiani, R. (2020). Pengaruh fasilitas terhadap minat berkunjung wisatawan. Jurnal Kajian Manajemen dan Wirausaha, 2(4), 218–226.
Zahra, A., Firdaus, M., & Ramadhan, F. (2025). Pengaruh harga, kualitas pelayanan, dan fasilitas coffee shop terhadap minat konsumen berkunjung. RIGGS: Jurnal Kajian Ekonomi dan Bisnis, 3(2), 112–121.
Hafizh, M., Ramansyah, F. P., & Maulida, C. Z. (2024). The Effect Of Economic Growth And Inflation On Foreign Direct Investment (Fdi) In Asean Countries. Journal of Accounting Research, Utility Finance and Digital Assets, 3(2), 274-279.
Ilham, R. N., & Ramansyah, F. P. (2024). Financing Efficiency Analysis Using Data Envelopment Analysis (Dea) Approach At Bank Aceh Syariah. Journal of Accounting Research, Utility Finance and Digital Assets, 3(2), 249-254.
Ilham, R. N., Sinta, I., Ramansyah, F. P., Sembiring, P. M., & Ramadani, D. OPTIMIZING CAPITAL MANAGEMENT STRATEGIES TO INCREASE COMPANY COMPETITIVENESS IN THE GLOBAL MARKET.
Ilham, R. N., Sinta, I., Ramansyah, F. P., Riansyah, E., & Fauzi, H. S. POLICY MONETARY IN INDONESIA.
Ilham, R. N., Bate'e, M. M., & Ramansyah, F. P. (2026). Phenomenological Study Of Carbon Emission Disclosure, Profitability And Environmental Performance In Improving Stock Returns Of energy Sector Companies In Big Four Asean Countries. Calitatea, 27(212), 509-523.
Ilham, R. N., Sinta, I., Ramansyah, F. P., Alsura, T., & Hidayat, T. MANAGEMENT OF COMMERCIAL BANKS AND INDONESIAN SHARIA BANKING.
Juanda, R., Ilham, R. N., Ramansyah, F. P., & Multazam, M. (2024). The Role Of Digital Asset Investment In Country Economic Growth. Journal of Accounting Research, Utility Finance and Digital Assets, 3(2), 211-217.
Khaddafi, M., Hilmi, R. N. I., Ramansyah, F. P., & Murhadi, T. ADOPTION OF ERP (ENTERPRISE RESOURCE PLANNING), CLOUD COMPUTING, AND BLOCKCHAIN PROMOTES TRANSPARENCY AND EFFICIENCY OF FINANCIAL GOVERNANCE IN STATE-OWNED ENTERPRISES IN INDONESIA.
Mawaddah, I., Ramansyah, F. P., Siregar, P. W. A., Lista, W. M., & Maharani, D. (2026). ANALYSIS OF INVESTMENT OPPORTUNITIES AND CHALLENGES IN THE TELECOMMUNICATIONS SECTOR IN INDONESIA FROM AN INVESTMENT AND PORTFOLIO MANAGEMENT PERSPECTIVE. Global Economics Research and Actual Management, 3(2), 178-189.
Ramansyah, F. P., Salsabila, R., Lubis, F. Y., Jannah, M. M., & Listyaningtias, H. (2025). Analisis Laporan Keuangan PT Essa Industries Indonesia Tbk Tahun 2023. Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam, 15(1), 1-8.
Ramansyah, F. P., Idhami, R., & Saragih, M. M. S. (2025). ENERGY DEMAND, INCENTIVE POLICIES, AND RENEWABLE ENERGY PRODUCTION: EVIDENCE FROM SOUTH AFRICA. Global Economics Research and Actual Management, 2(1), 18-25.
Ramansyah, F. P., Idhami, R., Aryantie, A., & Rizka, L. S. (2025). Analysis of Human Resource Management Strategy at Angkringan D'Legend Coffee UMKM. Journal of Accounting Research, Utility Finance and Digital Assets, 3(4), 397-400.
Ramansyah, F. P., Husaini, H., Jummaini, J., & Wardhiah, W. (2023, December). Determination Of Firm Value In The Consumer Cyclicals Sector Listed On The Indonesia Stock Exchange. In Proceedings of International Conference on Finance Economics and Business (ICOFEB) (Vol. 1, pp. 0033-0033).
Ramansyah, F. P., Salsabila, R., Lubis, F. Y., Jannah, M. M., & Listyaningtias, H. (2025). Analisis Laporan Keuangan PT Essa Industries Indonesia Tbk Tahun 2023. Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam, 15(1), 1-8.
Ramansyah, F. P., Tunnur, M., & Idhami, R. (2025). MINI RESEARCH OF UMKM SURABAYA CHICKEN GREAT RESTAURANT (BUSINESS CAPITAL). Journal of Accounting Research, Utility Finance and Digital Assets, 3(4), 412-416.
RAMANSYAH, F. P. (2025). DAMPAK PENGUNGKAPAN EMISI KARBON, INOVASI HIJAU, ENVIRONMENTAL SOCIAL GOVERNANCE (ESG), EKOEFISIENSI, DAN KINERJA LINGKUNGAN TERHADAP NILAI PERUSAHAAN (STUDI EMPIRIS PADA PERUSAHAAN SEKTOR BASIC MATERIAL DAN ENERGY) (Doctoral dissertation, Universitas Malikussaleh).
Mahenrato, V., Hidayat, M. F., & Ramansyah, F. P. (2025). Analysis of Human Resource Management at Nasari Syariah Savings and Loan Cooperative, Lhokseumawe. Journal of Accounting Research, Utility Finance and Digital Assets, 4(1), 401-406.
Multazam, M., Ramansyah, F. P., & Idhami, R. (2024). CARBON TAXITION, ENERGY TRANSITION, AND SOCIAL INEQUALITY: EVIDENCE FROM BRICS COUNTRIES. Global Economics Research and Actual Management, 1(2), 82-90.
Multazam, M., Ilham, R. N., & Ramansyah, F. P. THE EFFECT OF FINANCIAL LITERACY, FINANCIAL PLANNING, AND FINANCIAL CONTROL ON THE FINANCIAL PERFORMANCE OF MSMES WITH THE ADOPTION OF DIGITAL FINANCIAL TECHNOLOGY AS A MODERATING VARIABLE IN LHOKSEUMAWE CITY.
Saharuddin, M. A., Ilham, R. N., & Ramansyah, F. P. INFLUENCE, INVESTMENT AND GDP TO LEVEL OPEN UNEMPLOYMENT IN INDONESIA THE EFFECT OF INVESTMENT AND GDP ON THE OPEN UNEMPLOYMENT RATE IN INDONESIA.
Sinta, I., Ilham, R. N., Multazam, M., & Ramansyah, F. P. (2024). Solvability Ratio To Bond Rating In The Company Pt. Adhi Commuter Properties And Subsidiaries In 2021-2022 Listed On The Indonesian Stock Exchange (BEI). Journal of Accounting Research, Utility Finance and Digital Assets, 2(4), 154-159.
Sinta, I., Ilham, R. N., Muttagien, M., Juanda, R., Ramansyahs, F. P., & RAMANSYAHS, F. P. (2025). The Effect of Working Capital Management and Leverage on the Value of Manufacturing Companies Listed on Big Four ASEAN Country Stock Exchange: Special Report on Simultaneous General Elections. Calitatea, 26(208), 204-213.
