Cut Muthia, Halida Bahri, Ikramuddin, Siti Maimunah. THE EFFECTS OF BRAND AMBASSADOR, BRAND IMAGE, AND PRICE PERCEPTION ON THE PURCHASE DECISION OF AZARINE SUNSCREEN PRODUCTS AMONG FEMALE STUDENTS AT MALIKUSSALEH UNIVERSITY. BESTI [Internet]. 2026 Oct. 29 [cited 2026 Nov. 4];4(4):2423-32. Available from: https://bestijournal.org/index.php/go/article/view/294